Idun Liv launches 100% net-traded fund insurance with a fully sustainable fund selection

A modern savings solution - without the paperwork

The new fund insurance from Idun Liv offers a flexible and competitive savings option for capital insurance and paid-up policies. The entire process takes place via Idun Liv’s digital advisor platform - quick, seamless, and paperless.

Our vision has always been to offer the market’s most modern insurance solutions. With this fund insurance, we are taking another step toward becoming a more complete insurance provider, says Peter Appelgren, CEO of Idun Liv.

Independent fund marketplace with a sustainability focus

The fund insurance is based on Idun Liv’s newly launched, independent fund list - initially featuring around 120 carefully selected funds. The selection spans equity, index, mixed, fixed income, and hedge funds across various sectors and regions. All funds meet the requirements of Article 8 or 9 under the EU’s sustainability classification - meaning the entire fund list consists exclusively of sustainable funds.

Our fund offering is built around carefully chosen alternatives that make it easy for advisors to provide relevant and competitive solutions to their clients. We are especially proud that the entire list is 100% green, says Peter Appelgren.

Simple and transparent pricing - for both clients and advisors

In a market often characterized by complex commission structures, Idun Liv’s fund insurance stands out. The solution is entirely free from third-party commissions - all funds are net-traded and all fund fees are returned to the client. Advisors are compensated directly through a client agreement, choosing between ongoing and/or one-time fees.

We aim to create long-term value through full transparency. That’s why we’ve opted for simple, clear pricing models - often resulting in lower costs for clients. Our fund insurance is an excellent choice for advisors looking to build long-term value and stability in their business, concludes Peter Appelgren.